On the ball

Millions watched the World Cup this summer. Some took a closer look and built their own statistics

The Fifa World Cup drew the world’s attention to Germany for more than two months – but not only Germany. With an unusual PR-concept for Information Builders, an internationally operating American software company, London-based consultancy Hotwire PR succeeded in globally raising the profile of its client.

Marc-Oliver Voigt

Marc-Oliver Voigt is head of communication and strategy management at specialty chemicals group LANXESS. He has worked as a writer for the Financial Times Deutschland and was editor-in-chief of Communication Director from 2006 to 2011.