Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes and help finesse their strategy. One such influencer explains the right approach to being snap happy.
The one thing with Snapchat you will not find on any other platform is an audience that consumes your content with sole attention. Users have to be focused when watching Snapchat content. Snapchat users have to be focused and in the moment watching your story. The reason for this is simple: content posted on Snapchat’s My Story will only be available for 24 hours. Following this it will disappear forever. The focus of the user has to be at its fullest when consuming content in Snapchat or else they know there is a large chance they will miss out on something good.