The article on the 2012 European Communication Monitor in this issue reminds me of one of the most interesting results of last year’s Monitor: the fact that communication professionals across Europe report negative connotations of ‘public relations’. As a consequence, most communication professionals favour alternative labels for the profession – especially corporate communications, strategic communication and communication management (personally, my favourite expression). The terms ‘integrated communication’ and ‘organisational communication’, often used by academics, seem to be less popular in the professional field.
