AB Electrolux (commonly known as Electrolux) is a Swedish multinational home appliance manufacturer, headquartered in Stockholm. It is consistently ranked the world's second-largest appliance maker by units sold (after Whirlpool). Electrolux products sell under a variety of brand names (including its own), and are primarily major appliances and vacuum cleaners intended for consumer use. The company also makes appliances for professional use.
Drive the work of storytelling for a global company in the business of taste, care and wellbeing.
As the Senior Director of Communications, you drive both the internal and external communication related to the Electrolux Group strategy.
Together with a dedicated and skilled team, you build awareness and engagement around one of Sweden’s top corporate brands globally. The team develops our online communication practices. They shape and drive our internal company storytelling for employees through a world-class digital platform and to external audiences via the social, online and print media landscape.
In this role, you are in the front seat for the digital communications journey of Electrolux, a global leader in the appliances industry, by joining the Group Corporate Communications department as the lead for our Group News and Media Management team.
The position offers a chance to interact with colleagues around the world including the 150 markets where Electrolux operates, and also enjoy the vibrant atmosphere of our Stockholm headquarters where over 50 nationalities work daily.
Essential duties and responsibilities
The Senior Director of Communications - Group News and Media Management— will lead a team of professionals that develops our storyline and brings it to life through our internal and external digital tools and channels. This team manages corporate media relations as well as our digital platform for news and online dialogue with employees throughout the company. In addition, the team also develops our social media strategy and online communication practices based on data-driven behavioral and impact analysis.
In this position you have a central role within the global Corporate Communications function. We are looking for a modern team leader who has a proven ability to inspire and lead, to clarify roles and set individual goals, develop people to achieve even more and also to cross-collaborate with other colleagues and senior managers. This role has multiple touch points within business sectors and global functions.
The team creates and manages the company intranet and external news flow on the Group website and manages corporate social media channels, including LinkedIn, Twitter and Glassdoor. The role operationalizes the whole corporate news process from content creation to publishing, reactive and proactive community management and measuring results. Therefore, the candidate should have a very good feeling for what is news and storytelling to build a corporate brand. You should also have creative ideas and be willing to break new ground to position the company brand in the new media landscape.
Position preferred requirements
Electrolux is searching for an ambitious, structured and news-driven team lead who knows the handicraft of translating Group narratives into compelling stories that work for different audiences through different channels and modern formats.
To be considered for this role, you must be well-experienced with corporate communication and know how to engage and facilitate an employee dialogue. You know the language of social media and though you have a creative pen, you are also careful with the choice of words and know when to press ‘publish’ and not. You have a good understanding of the regulations for a listed company and the assessments that relate to it.
It is important that you have the ability to build an in-depth understanding of the company, its strategy, operations, business objectives and industry. You possess strong writing and editing skills and have professional experience working with both internal and external communication (journalist relations, articles, news, press releases, video and/or social media assets). Also, you are experienced with different digital platforms and collaboration tools such as intranet, web sites and social media.
In this role you are a natural people leader with strong project management and organizational skills, including planning and scheduling, as well as managing deadlines, and have the ability to handle several tasks at once in a structured way. You are a trusted and respected advisor and actively seek opportunities to coach.
You are not easily intimidated but know where and when to compromise. One of your skills is the ability to negotiate conflicting interests. You are able to quickly analyse complex scenarios to determine where and how communication can help solve challenging business situations. You are self-driven and know when to make decisions and to seek advice. You know how to build relationships with stakeholders and colleagues.
As a candidate you should have a proven track record from a similar role, relevant formal education and at least 10 years of relevant experience in corporate communications and media relations – several of those in an international environment – on the company or consultancy side. You are fluent in English and preferably in an additional major or important language used within the Group.
Apply for this position on the Electrolux careers website.