Issue: Overcome the Stereotypes03/2009
AGENDA SETTER
Communication ideas in the eyes of experts
6
Connecting distant comrades
10
TH!NKing of voting?
LEADERS
Those who explain Europe
14
CEO Stockwatch by CARMA International
STRATEGIC THINKER
The academic stand on communication
24
Vital communicative competencies
What the public and private sectors tell us about the competencies required of comms professionals
Anne Gregory
What the public and private sectors tell us about the competencies required of comms professionals
Anne Gregory
28
European Communication Monitor
Findings from this year’s look at the thoughts and opinions of Europe’s public relations experts
Piet Verhoeven, Ralph Tench and Ansgar Zerfass
Findings from this year’s look at the thoughts and opinions of Europe’s public relations experts
Piet Verhoeven, Ralph Tench and Ansgar Zerfass
34
Seeds of hope
It is up to communicators to inspire hope for genuine social change in the community
Yannis Freris
It is up to communicators to inspire hope for genuine social change in the community
Yannis Freris
38
Human rights in the headlines
How the communications strategy of Amnesty International continues to evolve
Marcia Poole
How the communications strategy of Amnesty International continues to evolve
Marcia Poole
TEAM PLAYER
How to improve personnel management and your career
42
Screening the best
The Allianz Group is leading the way in helping employees succeed on a global level
Renate Braun
The Allianz Group is leading the way in helping employees succeed on a global level
Renate Braun
46
The path to better mental health
Mental ill health is the main reason for the granting of disability pensions in most EU member states
Nevena Rakovska
Mental ill health is the main reason for the granting of disability pensions in most EU member states
Nevena Rakovska
50
Reaffirming relevance
Make your passions and talents known in your company to ensure you won’t be left behind
Jane Chin
Make your passions and talents known in your company to ensure you won’t be left behind
Jane Chin
BORDER CROSSER
54
Experiencing the unknown - PR professionals working abroad
Interview with Maria Fernanda Fau
Interview with Maria Fernanda Fau
STORY TELLER
Looking at the important questions of communication
60
Different strokes for different folks
Communicating cross-culturally is a must in an increasingly globalised business world
Dafydd Phillips and Richard Morgan
Communicating cross-culturally is a must in an increasingly globalised business world
Dafydd Phillips and Richard Morgan
64
Orchestrating global strategies
What Mahler’s 8th can teach us about synchronising diverse voices
Gerd Götz
What Mahler’s 8th can teach us about synchronising diverse voices
Gerd Götz
68
Beyond stereotypes
When used intelligently, national stereotypes can positively affect cross-cultural encounters
Lisbeth Clausen
When used intelligently, national stereotypes can positively affect cross-cultural encounters
Lisbeth Clausen
74
Put your finger on the differences
Looking beyond our cultural biases and away from externalities leads us to cultural literacy
Deborah J. Barret
Looking beyond our cultural biases and away from externalities leads us to cultural literacy
Deborah J. Barret
78
The lives of others
The best training tools for managing diversity are the life experiences of global managers
Virginia Drummond Abdala
The best training tools for managing diversity are the life experiences of global managers
Virginia Drummond Abdala
82
Styles of diversity
Communicating for a bank with roots in east and west is a richly educational experience
Sharon Mandeville
Communicating for a bank with roots in east and west is a richly educational experience
Sharon Mandeville
86
The power of talk
Contentious differences can only be overcome through dialogue and teamwork
Bent Sørensen
Contentious differences can only be overcome through dialogue and teamwork
Bent Sørensen
BOOKS
88
Communications Reader
ASSOCIATION
90
European Association of Communication Directors
QUESTION TO...
The personal side of Communication Director
98
Miroslav Ribic
