The REYL & CIE Ltd bank,has appointed Hertha Baumann as Director of its Communication department. Baumann’s new functions will involve the introduction of a communication strategy that takes into account the REYL Group’s significant changes over the last few years.
Baumann’s main focus will be to increase the Bank’s visibility abroad, both in its key markets in Europe, Asia, the Middle East and the USA, and with its premium client segments made up of top-level entrepreneurs and institutional investors. She will ensure the REYL Group’s image accurately reflects the added value of its service offering, the depth of its development and the relevance of its business model.
Prior to joining REYL, Hertha held a number of senior consulting positions including Vice President at Mirabaud, creating and contributing to the development of the communication department of the banking group, both in Switzerland and abroad.
Reyl & Cie S.A. is a privately owned investment manager. It also provides private office services and corporate advisory services through its subsidiaries. The firm provides its services to individuals and institutional investors. It manages separate client-focused portfolios. The firm also manages equity mutual funds and launches balanced mutual funds for its clients. Reyl & Cie S.A. was founded in 1973 and is based in Geneva, Switzerland.