Energy provider npower has promoted its senior PR manager (consumer), Zoe Melarkey, to head of PR.
Melarkey has been at npower since 2005. She started off her career at Hill+Knowlton Strategies and has also held PR roles at MFI and Powergen. As head of PR, Melarkey will take on day-to-day responsibility of npower’s PR activity across all of the company’s main business units – Domestic, npower business, npower business solutions and Energy Services.
She will also lead the development of the company’s PR strategy with a brief to build trust and drive consideration among consumers. The role will encompass rolling out integrated brand campaigns, stakeholder engagement and driving awareness of community projects and partners.
Npower Limited is a UK-based electricity generator and supplier of gas and electricity to homes and businesses, formerly known as Innogy plc. As Innogy plc it was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index.