To attract today’s talent it isn’t enough to highlight the work your organisation does. Potential employees want to know what it feels like to work in it. For this, Siemens found that a simple cardboard device came in handy.
There may be strength in numbers, but a crisis can hurt a trade association just as much as a private company or other organisation. But by following five communications steps, associations can prepare themselves for the worst.
Digital media is transforming how organisations work. The twin factors of technology empowerment and the democratisation of work is enabling companies to deconstruct, disperse and detach work from employment.
Employer branding is about identity. It is about how the people who work for an organisation view the organisation as an employer. And it is about how the people the organisation would like to see work for it view it as a potential employer.
When Cisco’s Talent Brand team came together for the first time as a new team a little over two years ago, our mission statement became clear: make personal connections with future talent.
More than 95% of people in the workforce either have a boss or are a boss (or both).
Social media help to build brands as they support the widespread diffusion of opinions and messages among customers and stakeholders.
As an executive headhunter, I am privileged to see inside many corporate cultures, from global Fortune 500 multinationals to smaller, agile agencies.
A little Facebook here, a picture for your job ad there – oh, and definitely video for the career website. Putting an employer branding strategy into practice sounds easy, but be assured that you are entering a potential minefield.
The last decade has witnessed the rapid advance of social technologies in our day-to-day lives.