At the 2016 European Communication Summit, a special panel discussed lessons learned – or not, as the case may be – from the Brexit vote. The following are edited highlights from the wide-ranging, sometimes heated, discussion.
Two years ago, multinational software company SAP set about changing the way it communicated.
With the result of the UK European Union membership referendum to be announced at the end of June, some opinion polls are showing a lead for the Brexit campaign.
Social media needs to be an integral part of any communication strategy, but too many people rely on it for just for broadcasting their message instead of truly engaging.
Daan Smolders is part of the team behind the EU Monitor, a tool that keeps stakeholders up to date with European legislation.
VMA Group has a 37-year history in placing both communications and marketing professionals into career-enhancing positions and strengthening communications functions, for every type of organisation, all across the globe.
Russia is an important case study for crisis communications specialists, facing challenges in areas ranging from politics to corporate scandals.
Presenting a consistent image over time through the UK’s famously trivialising, variety-seeking, sceptical and antagonistic media is not easy for any organisation.
“The study of history is the beginning of political wisdom” - Jean Bodin