Ask any communications director and they are not going to say that they want less personalisation.
The world of business is in the midst of a revolution.
The monetisation of customer relevancy through data-driven insights is essential for any successful marketing campaign in the digital economy.
Marketing and communications professionals have always loved demographic data.
Large corporates that want to be seen as disruptors face a double challenge: first, to have the agility to develop the idea; then, the ability to communicate it successfully.
Nothing is straight forward in China, and communication in China remains highly complex and fragmented.
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.
Today’s fragmented and complex media landscape presents an ever-changing set of challenges to marketing and communications professionals.
Five years after content marketing took off it has reached an early phase of maturity.