You might be surprised how easily the techniques of digital marketing – from custom audiences to long tail keywords – can be effectively adapted into corporate communications.
While marketing communicators working in B2C have fully embraced online marketing as the primary communications channel – including but not limited to social media, SEO and video – their equivalents in B2B have been much more conservative.
Digital marketing technologies make corporate and B2B communications very efficient.
The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets.
In recent years, changes in the labour market have resulted in many people deciding to try their luck creating startups.
A little Facebook here, a picture for your job ad there – oh, and definitely video for the career website. Putting an employer branding strategy into practice sounds easy, but be assured that you are entering a potential minefield.
Social media has opened a universe of possibilities for brands and organisations.