Unsure of your first steps onto Snapchat? Many big brands turn to young creative influencers to show them the ropes and help finesse their strategy. One such influencer explains the right approach to being snap happy.
Logging onto some PR consultancy websites is likely to give you a limited idea of what internal communication is all about.
A very long time ago, I recall my communications head saying that she started out her career by faxing press releases to journalists and hand-delivering them wherever possible as a follow-up.
In the world of technology, records are made to be broken.
Poor publicity is rarely the flipside of good publicity.
In the public relations business in China, we often talk about engaging “KOLs”, which is the acronym lingo over here for key opinion leaders, or influencers.