What content is most engaging? Why? What can we learn from it?
In 2017, content marketing has well and truly established itself as more than just a buzz word: according to a report from the Content Marketing Institute, almost 90 per cent of brands are using the technique.
Thai Union‘s global director of sustainable development, Darian McBain, speaking on Thai Union’s Code of Conduct for Business Ethics and Labour / Image: Thai Union
The lot of the speechwriter is seldom a happy one. Unless, of course, he or she goes in for a spot of revenge.
An effective communications strategy is key to attracting and retaining talent.
The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets.
During my early days at Nasdaq, someone told me that the only constant at the company is change.