Luca Biondolillo is an outspoken proponent for the need to step up as communicators to the challenges and demands of modern business management: as he tells Communication Director, demonstrable business knowledge, intensive stakeholder engagement
There is no denying that the business context has changed remarkably over the last fifteen years.
An increasingly large number of multi-national corporations (MNCs) are actively assuming their responsibility to demonstrate their respect for human rights in the workplace, not just within the “four walls” of their own premises, but both upstream
During my early days at Nasdaq, someone told me that the only constant at the company is change.
When you enter the communications world from an engineering world, as I did, you come from a world of numbers, equations and machines to a world of words, relationships and people.
Today, corporate communications is a multidirectional conversation across a huge variety of channels and an even larger set of engaged stakeholders.
Crisis and hardship may be a recurrent feature of human history; however, it is hard to argue against the fact that the challenges facing our world today are more complex, interrelated and faster-changing than anything we have faced in the past.
The most successful companies have traditionally risen to prominence using strategies based on long-term planning. These ideas can drive strong results through differentiation, market penetration and overall brand reputation.
One of the most basic findings in corporate communications research and practice is that communicators need to work closely with top executives to achieve excellence.
We are gradually moving into an era of ‘no management’. At least, I sincerely hope so. Because I believe that many employees are capable, willing and enthusiastic as long as they are able to organise work themselves.