Today’s best corporate sites challenge peoples’ perceptions and actively seek to influence stakeholders.
Companies must align what they say and how they behave with the shared perceptions of others.
From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss.
To help raise awareness of premature births, a maternity hospital in Singapore honoured some of their ‘preemies’ with a superhero-inspired online photo collection that quickly went viral as well as drawing mainstream media attention.
When Donald Trump was elected president of the United States on 8 November 2016, a diverse group of the world’s largest institutional investors was gathered in Auckland, New Zealand.
Brands are an organisation’s most important intangible assets, and their management is absolutely critical.
Relationships are hard work.
After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.
Managing reputational risk is one of the key responsibilities of corporate communications, a risk intrinsically linked to our stakeholders and the way we deal with them.
The financial crisis rocketed central banks across the world from the business pages to the front pages.
When I began my career in the late 90s, I had a very interesting stint in the development sector. I must admit, a business school degree followed by a corporate job did pamper me quite a bit at the start of my career.