Closing the authenticity gap
Companies must align what they say and how they behave with the shared perceptions of others.
Companies must align what they say and how they behave with the shared perceptions of others.
To help raise awareness of premature births, a maternity hospital in Singapore honoured some of their ‘preemies’ with a superhero-inspired online photo collection that quickly went viral as well as drawing mainstream media attention.
Communication leaders have manifold responsibilities, ranging from reputation management, to steering communication teams and counselling top managers in decision-making processes.
It’s tough these days.
Several major acquisitions and corporate reorganisations had left the global communications function at Volvo Construction Equipment overly detached and unaligned.
Strategy is one of the most important concepts for chief communication officers, yet also one of the least understood.
Companies must align what they say and how they behave with the shared perceptions of others.
Relationships are hard work.
After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.
Change in overdrive is a characteristic of our modern global hypermodern culture: organisations have to adapt to these changes in order to survive.
Personalisation offers brands loyal customers and improved response rates