Communication Director Magazine

Apps have shaped the way people experience the internet.

Transparency International is a global movement sharing one vision: a world in which government, business, civil society and the daily lives of people are free of corruption.

Before joining Benetton almost three years ago, you were head of international communications at another strong brand, Luxottica, from 2007.

The chief group communications officer, Mahindra & Mahindra on global communications, elevating PR to the board level, and what it's like to work in the world's largest media market.

The work of the communication director is changing: new challenges and expectations have to be met, new tools can be used and a new position within the organisational hierarchy is to be negotiated.

When talking about Danish Crown, you do not shy away from words like ‘slaughter’ and ‘killing’, and have even coined the phrase ‘We kill for a living’.

Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities.

What were your immediate thoughts when you were first approached by Nokia to take over from Olli-Pekka Kallasuvo?

The executive vice president, Zone Director for Europe at Nestlé on leading across different countries and mentalities

Do you trust your employees? Do you trust them enough to allow them to work from home?