On a Friday in early December 2007, trade on the Amsterdam stock exchange in shares of the international staffing services company Vedior was briefly suspended: the price was moving up rapidly following rumours that Vedior was in discussions with
Communication Director Magazine
Mergers and acquisitions are an important means for companies to realise their strategies.
Everybody enjoys a celebrity wedding. They legitimise our need to indulge in speculation, gossip and feverish media coverage.
Your career has taken you from political communications and the public sphere to corporate communications and the private sphere.
It is almost compulsory to begin such a challenging subject with an old Chinese proverb. There are certainly lessons we can discover in China which would serve us all well in Brussels, Westminster or Washington DC.
You began your career as a journalist working in the fields of defence and foreign service. As a journalist, you were also a special envoy during the Gulf War.
Gamification has gained a tremendous amount of attention in the past two years, particularly since the rise of location-based social network Foursquare.
Could you give us a short definition of shared value?
IBM is regularly cited as one of the world’s most valuable brands.