“The most precious and most sought after publicity you can generate.”

We have all experienced the feeling: we know the buzzword, but we aren’t too sure what it covers. Take content marketing: the meaning is generally clear, but how can it be used as a market differentiator, in B2B, or on a limited budget?

Where business strategy meets communications

In 2006, the European Association of Communication Directors was founded by a diverse group of communications professionals, led by industry veteran Herbert Heitmann.