Issue Focus

Communications teams come in many different shapes and sizes.

Whether a three-person team or a global department, collaboration is essential for getting the most out a team's constituent parts. 

When I joined Diageo in 2007, it was with a decade of agency work behind me – working on content campaigns, digital strategy and media relations for international corporate and consumer brands.

Is it possible that today we are operating in a new economy, one in which collaboration is inevitable?

The European Commission has taken a people-centric approach to collaborative knowledge sharing, in the process breaking silos, facilitating the flow of information, reducing contradictions and increasing synergies. 

Smart collaboration takes time. But it generates higher profits, inspires greater customer loyalty, helps attract and retain the best talent, and delivers greater innovation when specialists collaborate across silos. 

McKinsey & Co has a long tradition of taking the pulse around digital social tools, often dubbed Enterprise 2.0.

Did pollsters really call the wrong result in the British General Election of 2015 and in the UK EU referendum in 2016? And how did the pollsters fare in the US Presidential election last year?

Did pollsters really call the wrong result in the British General Election of 2015 and in the UK EU referendum in 2016? And how did the pollsters fare in the US Presidential election last year?

In order to uncover more about the potential damage fake news can cause, we analysed the response to the Pepsi incident to understand: what effect does fake news have on corporate reputation? Can fake news impact on a company’s stock price?

When Oxford named ‘post-truth’ the 2016 word of the year, it only confirmed that the media now has a harder job to.