Issue Focus
Enabling strategy
Part of the process?
Many firms invest considerable financial and human resources in communication systems to facilitate the internal communication of essential information to all employees, no matter where in the organisation – or in the world – they are located.
Old rules for new talent
An employee from the public sector recently complained to me that seminars offered by an international business communication organisation were not interesting.
Shake up perceptions
Around Christmas 2009 the winter turned Scandinavia into a stronghold.
Record snowfall and unusually low temperatures created unprecedented demand for household energy.
How to choose the right weapon
Framing the debate, framing the brand
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.
Behind the steering wheel
Daimler AG is one of the largest car and truck manufacturers in the world, producing cars and trucks under the brands of Mercedes-Benz, Maybach, Smart, Freightliner and many others.
"Suffer a sea change into something rich and strange"
Shakespeare’s The Tempest provides us with a memorable and thought-provoking quote about risk (and the title of this article).