At a dinner party, if you were asked to describe how an algorithm works, what would your answer be?
Challenges in journalism helped create a context where false information is spread – and undermined our trust in the media. The fight back begins in a partnership between journalists and communicators
How do you counter fake news? “With the facts, of course!” is the invariable reply from my colleagues. As scientists and engineers, they’re primed to say that. And they’re wrong.
When the success of Trump and Brexit took the experts by surprise, did it a) destroy the credibility of polls; b) prove journalists’ unreliability in reporting the findings of polls; or c) all of the above?
What we see in our news feeds isn’t always the truth. In fact, it’s usually decided by a sequence of actions that for many of us remain a mystery: the algorithm.
We are living in politically turbulent times. The liberal international order as we have known it for the past 70 years is wavering. The US is headed by a president who seems to be flouting convention on almost every level.
There has arguably never been a more complex and confusing time for those of us in communications.
The majority of the coverage around fake news has focused on its political influence, but this has begun to seep over into the corporate world.
The one thing with Snapchat you will not find on any other platform is an audience that consumes your content with sole attention. Users have to be focused when watching Snapchat content.
The Attention Return on Investment (ARoI) is at the core of actions by brands and marketers to efficiently connect with their consumers.