With new technological developments and the associated viral culture, the creative possibilities for public relations activities and the impact they can achieve are growing exponentially.
Few events cause more disruption to an organisation’s status quo than a crisis.
In this Age of Information, where competing facts and figures, opinions and appeals bombard us from all directions, one form of storytelling helps cut through the noise.
Gamification is by now a tried and trusted technique to engage audiences, whether customers or employees, in brand-building or marketing activities.
Last year witnessed the highest level yet recorded of significant hacking attempts against organisational networks, according to a report by Infosecurity Europe and Computer Weekly (Information Security Breaches Survey, 2012).