Today, the business community and society as a whole are challenged by the palpable rise of populism – fed by fears and frustrations over inequalities, disadvantage, mistrust of elites and their seeming lack of action on the issues that matter.
Brand & Reputation
What challenges do todays’ brand communicators face – in terms of market differentiation, purpose, digital transformation and more?
In today’s world of fake news, increasing levels of populism and widespread distrust of the media, politicians and business leaders are being challenged as never before.
If you are not worried about the impact of techlash on your company, perhaps you should be.
Trust is not in crisis; leadership is.
If there was ever such a thing as a status quo in the world, it is being seriously disrupted. Black swans are to be found in political uprising, technological revolution, economic uncertainty and significant environment concerns.
What do you think of when hearing about a new motorway being built in your area? Roadworks? Environmental impact? Benefits to the economy such as jobs and housing? Or simply a means of getting to your destination faster?
In the corporate world, reputation is an economic multiplier and an insurance policy, but it can also be a significant inhibitor to success.