In these times of growing public anxiety over societal issues, it is more important than ever before for corporations and other organisations to keep corporate citizenship in mind. And make no mistake, this anxiety is not a short-term fad.
Corporate responsibility (CR) has come a long way.
Imagine a world, where everything we buy is produced without any unfair treatment.
I have a new mantra: “You’re only two clicks away from uncovering a lie.” I learned it from a corporate executive who was describing how his company was dealing with the new communication reality.
Companies with strong environmental, social and corporate governance principles deliver a longer term sustainable shareholder value.
To help raise awareness of premature births, a maternity hospital in Singapore honoured some of their ‘preemies’ with a superhero-inspired online photo collection that quickly went viral as well as drawing mainstream media attention.
Microfinance, the provision of loans and other financial services to low income families and small business owners, is an effective way of helping people to help themselves.
Positioning your organisation as an activist in social issues is a delicate process: it requires tact, patience, perseverance and – as these best cases prove – a healthy dose of innovation.