It seems we as communication practitioners are not necessarily the only people – or indeed the right people – to respond to a communication challenge.
European Communication Monitor
The one eyed man is king, but only in the kingdom of the blind. In today’s fast moving social media world, are corporate communicators inhabiting such an apocryphal place when it comes to dealing with fake news?
Parallels between sport and organisational performance are a frequently over-played cliché. But there is a reason. Sometimes the empirical evidence just points that way – as we found with the 2018 European Communication Monitor results.
Change in overdrive is a characteristic of our modern global hypermodern culture: organisations have to adapt to these changes in order to survive.
The 2017 European Communication Monitor shows that the strategic communication function is undergoing a fundamental transformation
Rapid changes in the communication environment challenge organisations around the globe. Many claim that mass media are losing their leading role in shaping public opinion and new approaches like content marketing are propagated.