Fake News

“Fake: Plague Epidemic amongst Ukrainian Soldiers”; “Fake: Ukraine’s Falling Credit Rating”; “Fake: Kyiv Homeless to be Run out of Town for Eurovision”: for some people, fake news is old news.

Where do you get your facts from?

Challenges in journalism helped create a context where false information is spread – and undermined our trust in the media. The fight back begins in a partnership between journalists and communicators

How do you counter fake news?  “With the facts, of course!” is the invariable reply from my colleagues. As scientists and engineers, they’re primed to say that. And they’re wrong.

What we see in our news feeds isn’t always the truth. In fact, it’s usually decided by a sequence of actions that for many of us remain a mystery: the algorithm.

There has arguably never been a more complex and confusing time for those of us in communications.

Political pathologists will be stirring through the ashes of the 2016 presidential election for years to come trying to understand exactly what happened.

The majority of the coverage around fake news has focused on its political influence, but this has begun to seep over into the corporate world.

The media landscape has changed. Where once ‘legacy media’ dominated, their traditional territory is being encroached on by social media platforms and online outlets.

The list is long.