The birth of the PR profession in Croatia occurred at a much later date compared to the USA or other developed European countries such as Germany.
Insight & Analysis
Content marketing means coming up with unique and innovative content ideas that add value to the audience and reach the full potential of brand awareness.
“Content is queen, algorithm is king”.
It is the age of the millennial.
As in the previous survey in 2015/16, communication practitioners in Asia Pacific see coping with the digital evolution and the social web as the most important strategic issue facing the sector over the next few years.
Companies must align what they say and how they behave with the shared perceptions of others.
From Travis Kalanick’s enforced departure from Uber to the allegation of sexual abuse and intimidation by Miramax’s Harvey Weinstein, 2017 has been the year of the bad boss.
Communication leaders have manifold responsibilities, ranging from reputation management, to steering communication teams and counselling top managers in decision-making processes.