"We are seeing a change in the old way of thinking"
When talking about Danish Crown, you do not shy away from words like ‘slaughter’ and ‘killing’, and have even coined the phrase ‘We kill for a living’.
Risk & Issue Management
Dark clouds over Iceland’s reputation
On April 14, Eyjafjallajökull volcano in the south of Iceland started erupting clouds of black ash. The whole world soon woke up to the consequences, as airspace was closed down across Europe, affecting flights throughout the world.
Framing the debate, framing the brand
Corporate branding typically involves the management of mental associations that organisational leaders want important audiences to hold about the organisation.