Nothing beats a face-to-face meeting. But what do you do when your company employs 3500 managers around the world? The latest in collaborative technology enables even the most widespread multinational to bring employees together for the next best...
Have you ever walked out of the cinema with a burning desire to buy something? Or maybe wondered why your favourite television characters prefer a certain brand of cereal? This could be a result of product placement – the (in)famous marketing...
The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm. But while success stories, failures and ingenious growth-hack hits permeate the media...
We live in exciting times. Digitisation has reached almost all aspects of our lives, and this is especially true for the media. Online media are super-fast, and the big news headlines in the morning can be very different from the evening headlines....
Novartis has promoted former global drug-development communications leader Sreejit Mohan to global head of external comms. Mohan will oversee both traditional and digital external communications, including content, thought leadership, digital tools...