Have you ever walked out of the cinema with a burning desire to buy something? Or maybe wondered why your favourite television characters prefer a certain brand of cereal? This could be a result of product placement – the (in)famous marketing...
The start-up landscape has exploded since the turn of the 21st century, forging new economic models whose taste for uncertainty and adventure has become the norm. But while success stories, failures and ingenious growth-hack hits permeate the media...
We live in exciting times. Digitisation has reached almost all aspects of our lives, and this is especially true for the media. Online media are super-fast, and the big news headlines in the morning can be very different from the evening headlines....
Long gone are the days when a communications director could get by with an instinct for news and a winning personality. Everyone else in leadership roles brings a spreadsheet with them to show which risks need worrying about and where policy needs...
Helena Andreas has been appointed senior vice president brand, communications and public relations of Securitas AB.  Since June 2014, Helena Andreas has been head of group marketing and communications at Nordea with overall responsibility for...