Katja Bott will assume responsibility for the global communications of Mercedes-Benz Cars in the autumn. This includes the Mercedes-Benz, Mercedes-Maybach, Mercedes-AMG and smart passenger car brands. She will succeed Bettina Fetzer, who will take...
Porsche Cars GB has appointed Margareta Mahlstedt as general manager, marketing. She leaves her current role as director of Marketing at Porsche Cars Canada to relocate to Great Britain succeeding Ragnar Schulte, who has taken a new role at Porsche...
A highlight of the European Communication Summit (June 13 & 14) will be a special main stage panel discussion “Talk to the Chiefs: Communicators on the executive board” at the beginning of the second day. Among the panel of chief communication...
I am delighted to be speaking at the annual European Communication Summit in Berlin on 13th June, exploring the immense and undeniable impact that digital, social and mobile technologies have had on our work as communicators. The marketing...
Although commercially available self-driving vehicles are not expected to hit the markets in the near future, the general public seems ready to embrace the concept. More than half of online consumers – especially men under 55 years of age with...