Ale Smidts

Ale Smidts

Ale Smidts is a professor of marketing research at the department of marketing management, Rotterdam School of Management, Erasmus University (RSM). He also directs RSM's Erasmus Center for Neuroeconomics, teaches Neuromarketing at RSM, and he was a member of the advisory board of the Neuromarketing Science and Business Association (NMSBA).

All in the mind?

Measuring the emotional impact of brand image and video engagement through neuroscience

Hang-Yee Chan, Maarten Boksem, Ale Smidts

Posted: 16 September 2019

Essentially, communication is about channelling your message into someone’s mind.

Businesses spend considerable resources on crafting and broadcasting messages, but how much do we know has gotten into the consumer’s head, and how much has...