Alessandra Mazzei

Alessandra Mazzei

Alessandra Mazzei is associate professor of corporate communication and public relations at IULM University of Milan. She is director at the Centre for Employee Relations and Communication, coordinator of the Bachelor in Public Relations and Communication, vice director at the Department of Business LECB "Carlo A. Ricciardi", chair of the Consortium Hofstede. Her primary research interest are employee communication and relations, voice and silence in organisation, relationship management and corporate reputation management

Internal social media policies: a communication tool to prevent risks and seize opportunities

Social media help to build brands as they support the widespread diffusion of opinions and messages among customers and stakeholders. Employees take part in this process, because they can spread online messages and brand values when they are at...