Alexander Engelhardt

Alexander Engelhardt

Alexander Engelhardt joined Deutsche Telekom in 2012 as senior expert brand strategy, before taking on his current role of Vice President of Brand Management in March 2017. Previously, Alexander was director of corporate brand management at medical devices group B. Braun from 2006 to 2011, having worked as marketing manager at Deutsche Bahn for the past seven years.

Tips and predictions from Deutsche Telekom’s branding guru

According to Brand Finance Global 500, Deutsche Telekom achieved its  highest ever brand value in 2018, becoming the third most valuable German brand.

Alexander Engelhardt, vice president of brand management at  Deutsche Telekom, describes...