Alexander Gutzmer
Dr Alexander Gutzmer is professor for media culture and communication at Berlin-based Quadriga University. He is also editor-in-chief of the architecture magazine Baumeister, and editorial director at the Munich-based publishing house Callwey.
The world of branding is in turmoil.
Advertising is losing the strategic relevance it once had. Content marketing and storytelling are seen as the new keys to branding success.
There seems to be consensus that journalistic stories...
On January 10, 1999, television history was made. The first episode of the ground-breaking series “The Sopranos” aired for the very first time. Viewers were shocked, not only because of the frequent bursts of violence but also because the...