Alfonsa Butera

Alfonsa Butera

Alfonsa Butera is freelance consultant in communication and public relations. At IULM University, she is adjunct professor for the Public Relations and Communication course and she is responsible for the operational coordination of the Centre for Employee Relations and Communication at the Department of Business LECB "Carlo A. Ricciardi".

Internal social media policies: a communication tool to prevent risks and seize opportunities

Social media help to build brands as they support the widespread diffusion of opinions and messages among customers and stakeholders. Employees take part in this process, because they can spread online messages and brand values when they are at...