Ana Adi

Ana Adi

Dr. Ana Adi is a professor of public relations and corporate communications at Quadriga University of Applied Sciences in Berlin. She is the coordinator of PR2025, a delphi method study aiming to identify the technical and business competences PR practitioners should focus on to stay relevant and confident in the mid-term and editor of Protest Public Relations: Communicating Dissent and Activism (Taylor & Francis, 2018).

What is the future of measurement and evaluation in a volatile, uncertain, complex and ambiguous world?

With fake news being the word of the year in 2017 and Bell Pottinger the first PR firm in history (potentially) whose business succumbed...

Insights from the second edition of the Asia-Pacific Communication Monitor

As in the previous survey in 2015/16, communication practitioners in Asia Pacific see coping with the digital evolution and the social web as the most important strategic issue facing the sector over the next few years.

Coping with the...

Five lessons in effective communication from the #rezist Romanian protests

Image: Protest against corruption before the Arcul de Triumf in Bucharest, 2017 / ...