Andrew Pickup is senior director of communications at Microsoft Asia, where he is responsible for managing the image and reputation of Microsoft across Asia Pacific, Greater China, Japan and India. Prior to his current role, Andrew was the chief marketing officer for Microsoft in Asia Pacific. He joined Microsoft in 1992 and spent over a decade with Microsoft UK, where he held a number of senior management business and marketing roles. Andrew moved to Asia in February 2003, taking on a role as marketing director at Microsoft Singapore. He was appointed chief marketing officer for the Asia Pacific region in 2007. Before joining Microsoft, Andrew was an account director with advertising agency Saatchi & Saatchi in London.