Angel Alloza is CEO and general secretary at the Corporate Excellence Centre for Reputation Leadership. He has led the Madrid-based Centre since June 2011. He is also co-author of the handbook Corporate Reputation and professor at various business schools and universities where he teaches intangible assets and business management. Previously, Angel was global director of communications strategy, reputation, brand and metrics at banking group BBVA for more than 10 years and before that director of strategic analysis at Argentaria Corporación. He has also worked as managing director of Millward Brown Spain, an international market research firm.