Anita van de Velde
Anita van de Velde is managing director of DeVelde International. With many years working on both the agency and client side in the UK, Anita developed integrated marketing communications strategies for a number of blue chip clients. As a direct marketing expert, she was an early advocate of digital channels. Anita has worked with numerous ecommerce organizations, including Amazon and Sainsbury’s To You. Diversity has been a keen area of interest to Anita since the beginning of her career. In 2004, she was a founder member of the IPA Diversity Committee, responsible for bringing diversity to the fore in the UK advertising industry. She continues to support diversity and sustainability as an executive search consultant. Anita founded DeVelde International following a management buyout of the O’Connell Executive Search business.