Ansgar Zerfass

Ansgar Zerfass

Dr. Ansgar Zerfass is professor and chair in strategic communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He is also professor in communication and leadership at BI Norwegian Business School, Oslo, as well as editor of the International Journal of Strategic Communication, USA, and, inter alia, Plank Scholar at The Plank Center for Leadership and Communication at the University of Alabama, USA. Current projects include, amongst others, the European Communication Monitor and Asia-Pacific Communication Monitor and Value Creating Communication, the world's most extensive research program on corporate communications conducted by with several universities and global companies.

Agility is the new norm. But what are the challenges and implications of agility for corporate communications? And does everyone have what it takes to be agile?  

Traditional methods of organising in corporations are fundamentally challenged by the digital transformation and dynamic environments.

New strategies, structures and processes are necessary to keep pace with the high volatility of...

Parallels between sport and organisational performance are a frequently over-played cliché. But there is a reason. Sometimes the empirical evidence just points that way – as we found with the 2018 European Communication Monitor results.  

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Which tasks are performed by communication executives? A new management tool reflects the many facets of the role.

Communication leaders have manifold responsibilities, ranging from reputation management, to steering communication teams and counselling top managers in decision-making processes. This can be observed in the changing success profiles of chief...

The 2017 European Communication Monitor shows that the strategic communication function is undergoing a fundamental transformation

 The 2017 European Communication Monitor shows that the strategic communication function is undergoing a fundamental transformation

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A snapshot of corporate communications in small and medium-sized enterprises

Small and medium-sized enterprises (SMEs) are the backbone of today’s economy. Of all the firms in Europe, 99% are part of what in Germany is called “Mittelstand”. SMEs also account for the majority of workforce and employment in the United...