Astrid Deilmann

Astrid Deilmann

Dr Astrid Deilmann has been director of digital communication at WWF Germany since 2012. Previously, she worked for several years as a spokeswoman for WWF. In 2015, she and her team were awarded the German Content Marketing Prize for digital storytelling. Since 2016, Astrid has been a member of the jury of the German Content Marketing Prize and of the Digital Communication Awards. She is part of the Digital Media Women #DMW network and speaks and publishes on digital topics focusing on influencer relations and YouTube.

A love-letter to the relationship between brands and online influencers

Relationships are hard work.

After the first giddy infatuation, for any relationship to succeed in the long run requires patience, compromise, give and take – and a reasonable, agreed-upon level of payment.