Aurélie De Waele

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Aurélie De Waele

Aurélie De Waele is a researcher at the Institute for Media Studies at KU Leuven, Belgium. The experiment referenced in the blog was conducted by Aurélie De Waele under the supervision of Professor Dr. An-Sofie Claeys of KU Leuven and Professor Dr. Verolien Cauberghe of Ghent University.

It’s not just what you say…

... it's the way that you say it that counts, especially in response to an organisational crisis.

Aurélie De Waele

Posted: 14 December 2015

Organisations are increasingly using audiovisual media for their crisis communications. The public not only learns about crises through newspaper articles, but also through corporate videos, interviews and press conferences.

These...