Azmar Sukandar

Azmar Sukandar

Based in Hong Kong, Azmar Sukandar is director of communications at The Nature Conservancy (TNC), where she oversees TNC’s Asia Pacific regional external and internal communications strategies and activities. She works closely with senior executives in the region as well as global and in-country teams to increase the impact of TNC awareness to target audiences and potential partners, raise the visibility for our Asia Pacific projects and improve the cohesiveness of our messaging across the region. Prior to joining TNC, Azmar set up the Asia Pacific communications office for the Financial Times and also worked with Time and FORTUNE magazines and Microsoft’s MSN division.

Even with a limited budget, a carefully-thought out digital campaign can hit all the right marks, as long as the message is simple, adaptable and urgent.

To paraphrase Sir Ernest Rutherford, Nobel prize-winner and father of nuclear physics, when you haven’t got the money, you’ve got to think.

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