Beth Garcia

Beth Garcia

Founder of Approach Communications in 1996, Beth Garcia graduated in journalism from the Université d’Assas in Paris, where she also earned a master’s in information and communication science. She worked as a contributor for Bloch Editores in the French capital and in 1993, in Brazil, joined the reporting team of Jornal do Brasil. Beth is responsible for Approach’s general management and for new businesses development. In these almost 20 years, Approach became one of the 10 largest communication agencies on Brazil, with more than 160 multidisciplinary professionals who believe in content that bridges, engages, inspires and impacts.

A taste of the energy and diversity of Latin American communications

With your career experiences in both Europe and Latin America, what would you say are the main differences in approach to PR and corporate communications in both regions?

The Brazilian press seems to have some...