Brandon Mitchener

Brandon Mitchener

Brandon Mitchener is head of corporate communications for Monsanto Co. in Europe and the Middle East. Previously, he was director pf public relations EMEA for commercial solar energy solutions company First Solar and before that worked as a consultant for a variety of blue-chip companies, business associations, non-profit organisations and governments on relations with the EU, the media and other stakeholders. He began his career as a foreign correspondent for The Wall Street Journal, International Herald Tribune and Dow Jones Newswires. Germany and Brussels.

Of trust, tough love and today’s European media.

When I went to get a master’s degree in journalism, lesson one, day one in the World Room at Columbia Journalism School in New York was a lecture about trust: in this case, journalists’ and authorities’ trust in the stories told by the apparent...