Brian Solis

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Brian Solis

Brian Solis is the prinicipal analysist at Altimeter Group, a Prophet Company. He studies disruptive technology and its impact on business and society. He’s a globally renown keynote speaker and author. His newest book, X: The Experience When Business Meets Design explores the importance of experiences and how to design them for customers, employees and human beings everywhere.

Putting people back in the marketing mix

The confluence of mobile, social, real-time and the entire array of disruptive technologies around them have forever changed how people discover, communicate, and connect.

Behaviours, expectations, preferences, values, are evolving as a...