Caroline Sapriel

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Caroline Sapriel

Caroline Sapriel is managing partner and founder of global consultancy CS&A International. Previously, she was general manager of Taiwan and regional business development director, Asia, at JMA Public Relations in Hong Kong. She has also been a guest lecturer in crisis management at the University of Antwerp in Belgium and Leiden University in The Netherlands.

A make or break opportunity

Stakeholder mapping is critical to successful crisis management

Caroline Sapriel

Posted: 15 June 2017

From United Airlines to BP, misunderstanding your stakeholder’s perceptions and sensitivities can add oil to the flames.

(Photo by ...

Crisis leadership: how to save your company’s reputation

An action plan for communicating crises

Caroline Sapriel

Posted: 24 February 2016

There are crises and then there are reputation train wrecks.

In the former, your organisation is thrown into a period of chaos that may last days, weeks or months. Stakes and costs are high but by quickly demonstrating ownership, integrity...