Caroline Sapriel

Caroline Sapriel

Caroline Sapriel is managing partner and founder of global consultancy CS&A International. Previously, she was general manager of Taiwan and regional business development director, Asia, at JMA Public Relations in Hong Kong. She has also been a guest lecturer in crisis management at the University of Antwerp in Belgium and Leiden University in The Netherlands. 

Stakeholder mapping is critical to successful crisis management 

From United Airlines to BP, misunderstanding your stakeholder’s perceptions and sensitivities can add oil to the flames.

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An action plan for communicating crises

There are crises and then there are reputation train wrecks.

In the former, your organisation is thrown into a period of chaos that may last days, weeks or months. Stakes and costs are high but by quickly demonstrating ownership, integrity...