Céline Fenech

Céline Fenech

Céline Fenech is consumer business research manager at Deloitte. She is a research expert with 17 years market intelligence and consumer research experience, predominantly focused on researching trends in the consumer goods and retail sectors. At Deloitte, she provides insights on consumer related sectors through the origination of research in the form of briefings, POVs and white papers. She is the lead author of the Deloitte Consumer Review series and the Deloitte Consumer Tracker, Deloitte’s own consumer confidence survey.

Delivering personalised products and experiences can provide benefits for both the brand and the consumer. And although offering personalisation might require a rethink of business operations, companies that embrace personalisation have an opportunity to create a differentiated proposition, command a price premium and improve consumer traffic and conversion.

The world of business is in the midst of a revolution.

Since the first smartphone went on sale a decade ago, digital devices and social networks have empowered consumers and have raised purchasing expectations. As a result, consumers are...