Charlotte Sam

Charlotte Sam

Charlotte Sam oversees executive, external and internal communications, as well as corporate social responsibility, for ASEAN and Pacific at Philips Lighting. Trained as a systems analyst/engineer, Charlotte has more than 20 years of experience in B2B technology communications. She has held senior corporate and regional roles in communications – most recently with Huawei Technologies in China, as well as with Motorola Solutions, Oracle and Nokia Networks.

Communications for technology and technology for communications: a chicken-or-egg scenario.

A very long time ago, I recall my communications head saying that she started out her career by faxing press releases to journalists and hand-delivering them wherever possible as a follow-up.

At that point in time, I thought “Ouch! How...