Chip Griffin

Chip Griffin

Chip Griffin is the Chief Operating Officer of CARMA, a global media intelligence company delivering insights to multinational companies, leading nonprofits, and government agencies. For more than two decades, he has helped organizations understand how media coverage impacts reputation and results.

The rise of AI – What does it mean for PR analysis?

Chip Griffin

Posted: 20 September 2018

The emergence of Big Data and Artificial Intelligence as factors in public relations work is exciting, as the promise each holds is substantial.

The idea that we will soon be able to process and assess large data sets with minimum human...